How many new employees did you hire in the last 12 months?
What attracted them to join your organisation?
You may have listed the benefits of working with you on the career section of your website, but do you really know?
If you are finding it hard to source top talent and not securing the highly capable, motivated candidates you need, you may want to revisit your Employee Value Proposition (EVP).
A good place to start is by asking your most talented employees what they like most about working for you; and why they stay with the organisation. You could be surprised. The drivers that motivate your people may have changed, especially if the demographic of your workforce has shifted.
Next, capture the views of new employees in the onboarding process. Canvas their first impressions of what your organisation has to offer and revisit them in 12 months to see if the reality measures up to the promise of your EVP.
A strong EVP that delivers intrinsic satisfaction with the work experience drives employee engagement, leading to a healthy and happy workplace.